Top Yoga Influencers on Instagram in 2023 | Poses, Benefits & Tips

The Rise of Yoga Influencers on Instagram

Yoga has exploded in popularity in recent years, with more and more people turning to the ancient practice for its many benefits. Studies show that yoga can reduce stress, improve flexibility and strength, and promote better sleep. With yogas rising popularity, its no surprise that social media has become filled with yoga influencers sharing their practice and promoting yoga products and apparel.

Instagram in particular has become a hotbed for yoga influencers. The visual nature of Instagram makes it the perfect platform to showcase the beauty and artistry of yoga poses. Gorgeous yoga photos are shareable and help spread interest in yoga. Top yoga instructors can quickly build large followings, enabling them to monetize their influence through sponsorships, advertisements, ebooks, online courses and more.

For those new to yoga or looking to deepen their practice, Instagram yogis provide guidance, tips, and inspiration. Many teach complex poses in an accessible way to all levels through short Instagram videos. Their feeds reflect the tranquility and joy that yoga brings. Following just a few yoga influencers on Instagram can provide that extra motivation to get on the mat every day.

13 Popular Yoga Influencers on Instagram

Here are 13 of the top yoga influencers on Instagram who will inspire you in your practice:

1. Kathryn Budig - @kathrynbudig

With over 659,000 followers, Kathryn Budig is one of the most popular yoga influencers on Instagram. She is a yoga teacher, author, and entrepreneur behind the lifestyle brand Poses by Kathryn. Kathryn first found yoga while battling depression and an eating disorder in her teens. Through her ongoing journey with yoga, she overcame body image issues and become a leading voice of the body positivity movement. She founded Poses by Kathryn in 2016 to empower women through yoga-inspired apparel and self-care products.

Kathryn is known for her lighthearted and down-to-earth personality. Her feeds features helpful pose tutorials along with inspirational messages of self-love and acceptance. For those struggling with body image or difficult emotions, Kathryn provides an understanding voice along with gentle wisdom through yoga.

2. Kino MacGregor - @kinoyoga

With 1.4 million Instagram followers, Florida-based Kino MacGregor has become an internet yoga celebrity. She is an Ashtanga yoga teacher and founder of Miami Life Center, which offers yoga teacher trainings. Kino first started practicing Ashtanga yoga while studying dance and comparative religion at the University of Pennsylvania. She also studied in Mysore, India under the guidance of Sri K. Pattabhi Jois, renowned teacher and popularizer of Ashtanga yoga.

On Instagram, Kino shares her advanced yoga practice through stunning photos showcasing challenging poses. Her feed provides inspiration for improving your own practice through dedication and hard work. Videos provide step-by-step guidance on how to work up to more difficult poses safely. Kino also uses her platform to advocate for sustainability, social justice, and other causes she is passionate about.

3. Rachel Brathen - @yoga_girl

Rachel Brathen, known as Yoga Girl online, has amassed 3.4 million Instagram followers with photos capturing her free-spirited and globetrotting lifestyle. Rachel grew up in Sweden and discovered yoga in her late teens. Yoga helped provide stability and peace while coping with depression and an eating disorder.

After recovering, Rachel felt called to share the healing power of yoga with others. She moved to Aruba in 2009 to teach yoga, where she began posting photos of her yoga practice mixed with travel adventures. Her feed stemmed from wanting to spread joy and inspiration through beautiful imagery. She authored the bestselling book Yoga Girl in 2015 and continues to teach yoga and meditation online and in person.

4. Adriene Mishler - Yoga With Adriene

Adriene Mishler brings yoga straight to your home through her wildly popular YouTube channel Yoga With Adriene. She is also highly influential on Instagram with 1.8 million followers. Adriene originally started posting yoga videos on YouTube in 2012 with her partner Benji in their home studio in Austin, Texas. Her motto in both yoga and social media is Find What Feels Good.

Adriene takes a casual, approachable attitude toward yoga, helping new students feel at ease. Her free YouTube channel provides practices for all skill levels, including beginner-friendly sequences, yoga for athletes, and programs focused on specific goals like flexibility. On Instagram, she shares short clips highlighting yoga principles and inspiring quotes.

5. Dana Falsetti - @nolatrees

Dana Falsetti stands out for making yoga more size-inclusive and welcoming to all bodies. She herself struggled for years to feel comfortable practicing yoga in gyms and studios as a plus-sized woman. She decided to create an adaptive form of yoga that accommodates different abilities and body shapes.

Her Instagram feed features yoga sequences adapted for curvy bodies along with messages of radical self-love. Her Yoga for All training program equips yoga teachers to be more sensitive and inclusive. Dana proves that yoga is for every body through her body positive feed that celebrates diversity.

Benefits of Following Yoga Influencers on Instagram

Following yoga pros on Instagram offers many benefits for your own practice and wellbeing:

Inspiration

Seeing beautiful, graceful poses on your feed every day provides inspiration to get on your own mat. It reminds you of the joy and benefits yoga can bring.

Pose Ideas

Yoga influencers share diverse sequences and poses you may not have tried before, expanding your own repertoire.

Adapting Your Practice

For days you're feeling low energy, there's a restorative sequence. If you need a sweaty challenge, an intense flow awaits. Yogis share practices for all occasions.

Yoga Anywhere

No-equipment flows and quick daily practices mean you can do yoga anywhere, no studio required.

Yoga Lifestyle

Complete your practice by bringing yoga philosophy, mindfulness, and self-care rituals into all aspects of life.

Community

Connect with fellow yoga lovers around the world who share your passion.

Tips for Aspiring Yoga Influencers on Instagram

For yoga teachers and devoted practitioners looking to grow their own following, here are some tips:

Find Your Niche

Consider a specialty like yoga for athletes, yoga for beginners, or prenatal yoga. Offer something unique from other influencers.

Post Consistently

Regularly share yoga sequences, inspirational quotes, or yoga lifestyle photos to stay top of mind.

Engage With Followers

Respond to comments, ask questions in captions, and interact to build community.

Use Relevant Hashtags

Research and use popular hashtags like #yoga or #yogalife to expand your reach.

Partner With Brands

Once you grow a following, collaborate with yoga apparel and equipment companies through sponsorships.

Share Your Journey

Let your personality shine through beyond just poses. Share your yoga origin story, tips, and life lessons learned.

Provide Value

Offer free tutorials, challenges, advice, or ebooks to give followers something in return for following you.

The Future of Yoga Influencers

Yoga influencers are only continuing to grow in numbers and popularity. As more people discover yoga online, influencers will play a key role in shaping their practice. More diversity is needed though, to reflect that yoga is for all races, ages, genders, and body types. Additionally, influencer marketing will become more commercialized. Smaller influencers may struggle as yoga stars with 100,000+ followers land the sponsorship deals and monetization opportunities.

But for the average yogi, following yoga influencers will continue to inspire and deepen their practice. Instagram makes it possible to take a yoga class with a master teacher anywhere in the world from your screen. Yoga influencers will continue opening the door to transformative yoga experiences for anyone with an internet connection.

Disclaimer: This article is for informational purposes only and does not constitute medical advice. Always consult with a healthcare professional before starting any new treatment regimen.