Joe Boxer - The Ultimate Brand for Fun, Creative Underwear
When it comes to men's underwear, Joe Boxer has established itself as a popular brand known for its wide range of creative, colorful and fun underwear styles. The brand first emerged in 1985 and has since become a staple name in the underwear industry.
The Origins of the Joe Boxer Brand
Joe Boxer was founded in 1985 by Nicholas Graham. The idea for the brand came about when Graham was searching for a graduation present for his friend. He couldn't find any creative or unique underwear options, so he decided to launch his own underwear line.
The Joe Boxer brand was known as a pioneer in the underwear industry from the beginning. Some of their key innovations included introducing the concept of underwear as fashion and using colorful graphics and prints on underwear styles.
Acquisition by Iconix Brand Group
In 2005, Joe Boxer was acquired by Iconix Brand Group for $40 million. Under Iconix Brand Group's ownership, Joe Boxer continued to expand as a brand. By 2015, it was bringing in approximately $400 million in annual global sales.
In 2017, Joe Boxer was sold again - this time acquired by American Eagle Outfitters for $85 million cash. American Eagle Outfitters continues to own Joe Boxer today.
Overview of Joe Boxer's Underwear Selections
What sets Joe Boxer apart is its emphasis on constantly releasing new collections with unique, eyecatching designs. However, the brand also carries an extensive selection of classic everyday underwear styles.
Boxer Briefs
Joe Boxer's boxer brief collection features a wide range of colors, patterns, and prints like buffalo plaid and camo.
These boxer briefs are designed for comfort and coverage with fabric blends containing spandex and other stretch materials.
Classic Full Rise Briefs
Their classic briefs come in both a regular rise fit or a full rise fit sitting near the navel. Both sit securely for a stay-put feel and no ride up.
These 100% cotton briefs provide breathability and comfort. They are available solids, stripes, and fun novelty prints.
Boxer Shorts
As a heritage underwear style, boxer shorts are also a key part of Joe Boxer's collection. Their printed flannel boxer shorts are a customer favorite.
Both knit boxer shorts and woven flannel boxers provide a roomy fit through the leg and over the thigh with an elastic waistband to hold them in place.
Trunks
For men seeking a middle ground between briefs and boxers, Joe Boxer trunk underwear offers the perfect compromise.
These trunks have short legs, minimizing excess fabric while still covering the thighs. The trim and athletic fit also avoids riding up or shifting throughout the day.
Specialty Collections
In addition to their everyday essentials, Joe Boxer is always releasing limited edition novelty underwear designs for holidays and special occasions.
For example, around Valentine's Day expect to see boxer briefs and trunks covered in conversation heart prints. Joe Boxer even offers themed underwear styles aligned with new movie releases like Top Gun.
Notable Features of Joe Boxer Underwear
Fun, Humorous Graphic Prints
When people think of Joe Boxer underwear, the humor and playfulness stand out. Few other underwear brands go as bold with their use of bright colors, bold prints, and tongue-in-cheek graphics.
It's not unusual to find Joe Boxer underwear decorated with funny phrases, emojis, animals, and more. This style has become a signature of the brand and sets their products apart.
Creative Advertising Campaigns
Alongside their creative product design, Joe Boxer has always invested in innovative, attention-grabbing advertising. The brand tries to bring the same element of fun from their products into their marketing aesthetics.
Unconventional advertising moves like printing their iconic band logo on a blimp or branding an entire bodega in New York City supports Joe Boxer's playful image.
Affordable Prices
Despite offering premium fabrics like modal along with branding power, Joe Boxer underwear remains very reasonably priced. Boxers and briefs start around $10 per pair while most styles stay under $20.
Frequent sales bring the prices down even lower. Combined with the constant new prints and colors being released, budget-friendly pricing makes it easy to stock up on multiples.
Range of Fabrics
From 100% cotton to spandex blends, microfiber, and modal, Joe Boxer incorporates all the best men's underwear fabrics into their collection.
These fabric options include breathable cotton for comfort and moisture-wicking performance materials for athletic activities or hot weather. The variety caters to all different needs and preferences.
Where to Buy Joe Boxer Underwear
As Joe Boxer grew under its major corporate owners, distribution expanded into more mass market national chains. Today Joe Boxer products can be purchased from the following retailers in the United States:
- Kohl's
- J.C. Penney
- Macy's
- Target
Joe Boxer is also available for online shopping at these retailers' ecommerce sites. Occasional pop-up shop installations and special brand events allow customers to shop selections of the latest collection in person.
International shipping is not available directly through Joe Boxer. But global shoppers can sometimes find authorized retailers in their country selling a limited assortment of imported Joe Boxer underwear.
FAQs
Where can I buy Joe Boxer underwear?
Joe Boxer products are sold at major national retail chains like Kohl's, J.C. Penney, Macy's, and Target. Check online or in-store at these stores to shop the latest Joe Boxer underwear collections.
Does Joe Boxer only sell men’s underwear?
Joe Boxer started out as a men's underwear brand. But today they produce underwear, sleepwear, and loungewear for both men and women. However, their longest standing legacy still centers around men's underwear.
Is Joe Boxer underwear good quality?
Yes, Joe Boxer underwear competes with premium underwear brands at much lower prices. High quality materials like cotton, modal, and spandex blends ensure their underwear lasts through many wears and washes.
What makes Joe Boxer underwear different?
Joe Boxer stands out for constantly pushing boundaries withBright, daring colors and prints plus offbeat graphics give their underwear a playful look you won't find with big name brands. All while maintaining quality construction.
Disclaimer: This article is for informational purposes only and does not constitute medical advice. Always consult with a healthcare professional before starting any new treatment regimen.
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