History of the Bitten Clothing Line
The Bitten clothing line was launched in 2007 as a lower-priced diffusion line by popular fashion designer Lauren Conrad and her company LC Lauren Conrad. The affordable, trendy clothes and accessories quickly became popular among young women and teens.
Growth & Expansion
Over the next several years, the Bitten line continued to grow and expanded into new products like shoes, jewelry, handbags, and sunglasses. It was sold at major retailers like Kohls in the United States and Simons in Canada.
End of Bitten Brand
In 2019, Lauren Conrad announced that she was closing down operations of the Bitten clothing and accessories line in order to focus more on her primary LC Lauren Conrad brand and other business ventures. This marked the end of the popular Bitten line after a 12-year run.
What Lauren Conrad is Doing Now
Since shutting down Bitten, Conrad has continued to grow her LC Lauren Conrad fashion and lifestyle brand. She also co-founded and runs the fair trade jewelry line Abbot + Main. Additionally, Conrad has authored several bestselling books and still works as a celebrity influencer and blogger.
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Why was the Bitten clothing line started?
The Bitten line was launched in 2007 as a lower-priced diffusion line by celebrity fashion designer Lauren Conrad and her company LC Lauren Conrad. The goal was to offer trendy, affordable clothes and accessories to young women.
What types of products were sold under the Bitten brand?
The Bitten line included affordable women's clothing, shoes, jewelry, handbags, sunglasses and various accessories over its 12-year run.
Where were Bitten products available for purchase?
Popular retailers carrying the successful Bitten line included Kohl's stores across the United States and Simons stores in Canada.
Why did Lauren Conrad decide to close the Bitten brand?
In 2019, Conrad made the decision to end operations of the Bitten line so that she could devote more attention and resources to her primary LC Lauren Conrad fashion brand and other growing business ventures.
What is Lauren Conrad working on now?
Since closing the Bitten brand, Conrad continues to expand her LC Lauren Conrad company and also co-founded a fair trade jewelry line called Abbot + Main. She remains an influential celebrity blogger and bestselling author as well.
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