White Claw Spritzer: A Refreshing New Drink Explained

The Rise in Popularity of White Claw Spritzer

White Claw hard seltzer first launched in 2016 and quickly became one of the most popular spiked seltzers on the market. Its low calorie, gluten-free formula combined with fruit flavors made it an appealing option for health-conscious drinkers. Now White Claw has expanded its portfolio with the introduction of White Claw Spritzer.

What is White Claw Spritzer?

White Claw Spritzer blends the flavors of sparkling water, real fruit juice and alcohol for a light and refreshing taste. Each 12 oz can contains 100 calories, 2 grams of carbohydrates, no added sugar and 4.5% alcohol by volume. Flavors include Pineapple and Clementine — crisp, sparkling and not overly sweet.

White Claw Spritzer offers an alternative to full-calorie cocktails and heavy beers. At only 100 calories per can, one can enjoy the flavor and fun of a flavored spritzer without excess calories or mixers like juice or soda. The addition of real fruit juice balances the alcohol flavor, while keeping sugars and carbs low.

Comparing White Claw Spritzer to Other Hard Seltzers

The spiked seltzer category shows no signs of slowing down, but White Claw Spritzer stands apart with its blend of fruit juice and sparkling water. Other popular seltzers like White Claw Hard Seltzer, Truly Hard Seltzer and Bud Light Seltzer are made by fermenting cane sugar which yields a different flavor profile. Spritzers balance sweetness by including real fruit juice.

In addition, the alcohol content varies slightly amongst seltzers. White Claw Hard Seltzer and Truly Hard Seltzer both have a 5% ABV. The new White Claw Spritzer dials back the alcohol a bit to 4.5% ABV. This allows one to session this spritzer at an afternoon barbecue without getting carried away too quickly.

Why White Claw Spritzer Has Become So Popular

There are several key reasons why White Claw Spritzer and other spiked seltzers have exploded in popularity recently:

Health-conscious alternative

The health trend continues to grow stronger, with more people paying attention to what they put into their bodies. Sugar consumption in particular has decreased as consumers learn its harmful effects. White Claw Spritzer appeals to this health-conscious market by completely eliminating added sugar. At only 100 calories and 2g carbs per can, it fits into a balanced, low-carb lifestyle.

Gluten-free

An increasing number of Americans report gluten sensitivity or celiac disease. The gluten-free diet food category grew at a compound annual growth rate of 10% from 2013-2018. White Claw Spritzer does not contain grains like wheat, barley or rye that form gluten. As the product states clearly on its packaging, White Claw Spritzer is made from a gluten-free alcohol base.

Appealing flavors

While the original White Claw Hard Seltzer focused on citrus flavors, White Claw Spritzer incorporates more fruity flavors like Pineapple and Clementine. These flavors pair beautifully with sparkling water and form a balanced, refreshing beverage. The flavors are approachable for new seltzer drinkers looking for an alternative to beer or cocktails.

Low alcohol content

Some health-conscious consumers want to enjoy alcohol in moderation without getting intoxicated after one drink. At 4.5% alcohol by volume, one can slowly sip on a White Claw Spritzer over time. This compares favorably to a 12oz beer at around 5% alcohol or a 5oz glass of wine around 12% alcohol. The lower alcohol content makes it easier to drink responsibly.

Is Drinking White Claw Spritzer Healthy?

Nothing containing alcohol can be considered truly healthy. But compared to heavier beers and cocktails, White Claw Spritzer represents a lighter option. As part of a balanced, low-carb diet, White Claw Spritzer will not completely derail your nutrition goals.

Low calorie

At only 100 calories per can, White Claw Spritzer allows you to consume alcohol without a huge influx of calories. This compares favorably to 150+ calories for a 12oz beer and 200+ calories for a standard mixed drink.

Low carbohydrate

White Claw Spritzer only contains 2g net carbohydrates per can, qualifying it as a low-carb friendly drink. Reducing carbohydrates can help manage blood sugar and may contribute to weight loss.

No added sugar

Many ciders, coolers and mixed drinks contain loads of added sugars which provide empty calories without nutrition. White Claw Spritzer excludes added sugars, relying only on natural fruit juice to provide sweetness and flavor.

Gluten-free

For anyone suffering from celiac disease or gluten-sensitivity, White Claw Spritzer serves as a refreshing, safe choice with its guaranteed gluten-free production.

Potential Downsides to Drinking White Claw Spritzer

While White Claw Spritzer keeps calories, carbs and sugar low, its alcohol content provides some cause for caution.

Alcohol health risks

Despite advances in low-calorie spiked seltzers, alcohol itself carries well-documented health risks. These include increased risk for seven types of cancer, liver disease, heart disease and more. Moderating alcohol intake remains important regardless of what form you drink it in.

Spiked seltzer safety concerns

A recent study analyzed spiked seltzer drinks and found some contaminated with elevated levels of glycidol, a probable human carcinogen formed during fermentation. While brands continue working to improve production processes for consumer safety, this study highlights the importance of drinking in moderation, regardless of alcohol type.

Potential overconsumption

With so few calories and carbs, some critics argue people may overconsume spiked seltzers without feeling satisfied. This could lead to higher intoxication levels and associated health risks. Setting a designated limit per drinking occasion helps encourage responsible habits.

Tips for Drinking White Claw Spritzer Responsibly

Used appropriately as part of an overall balanced lifestyle, White Claw Spritzer can serve as an enjoyable, low-calorie drink option. Here are some tips for drinking it responsibly:

Alternate with water

Prevent dehydration and potential headaches the next day by sipping water between White Claw Spritzers. Try sparkling water to maintain the fizzy sensation.

Eat before and while drinking

Lining your stomach with food slows the body’s alcohol absorption rate. Pair White Claw Spritzer with low-carb appetizers for balance.

Set a drink limit

Decide beforehand how many Spritzers fit into your plans for the day or evening. Then stick firmly to that predetermined limit.

Plan safe transportation

As with any alcoholic beverage, never drink and drive. Arrange designated drivers or alternative ride share/taxi plans to arrive home safely.

Drinking White Claw Spritzer responsibly comes down to moderation, hydration and planning ahead. By following safe alcohol consumption guidelines, one can enjoy this appetizing new offering from a trusted brand.

Disclaimer: This article is for informational purposes only and does not constitute medical advice. Always consult with a healthcare professional before starting any new treatment regimen.