Examining EzContacts' Low Cost Contact Lenses
It's a common question among contact lens wearers - why are online retailers like EzContacts able to offer such low prices on contacts? As a budget-friendly contact lens source, EzContacts tends to have prices up to 60% cheaper than buying from an optometrist or on other sites.
With so many options for purchasing contacts, what allows EzContacts to undercut competitor pricing and traditional eye care providers? Let's explore the key reasons driving EzContacts' cheap contact lens rates.
Direct-to-Consumer Business Model
A major factor behind EzContacts' pricing advantage is their streamlined direct-to-consumer business model. By selling directly to customers online, EzContacts cuts out third-party vendors, middlemen, and retail markups.
Without brick-and-mortar office space and staff overheads, EzContacts reduces operating costs significantly. These savings get passed onto shoppers through lower prices compared to contact lens retailers with physical shops.
Buying in Bulk Quantities
Operating at high sales volumes allows EzContacts to purchase huge bulk quantities of contact lenses directly from major manufacturers. Buying contacts in mass amounts provides bargaining power to negotiate wholesale rates.
The more units ordered, the lower prices suppliers will be willing to offer. With a constant influx of customer demand, EzContacts can secure deep supplier discounts not available to those purchasing smaller batches.
Private Label Branding
To further control pricing, EzContacts offers private label contact lenses manufactured exclusively for them. Sourcing directly from plants, bypassing brand licensing fees, and selling under their own brand names keeps costs down.
Quality standards still ensure clinical correctness of each private label lens. However, cutting advertising and licensing costs out of production means lenses can retail for less.
How EzContacts Keeps Contact Lens Prices Low
Securing cheap rates from manufacturers is only the first step. To sustain super low pricing, EzContacts optimizes operations in a few key ways:
Minimal Overheads
With an online-based operation, EzContacts requires no physical shops demanding expensive leases, store upkeep, utilities, etc. Office and staffing needs are compact compared to retail chains.
Automated technologies also limit personnel requirements for processing orders. Keeping fixed and variable costs in check ensures sufficient budget room to offer contacts at reduced markups.
High Order Volumes
While already buying in mass quantities, EzContacts also processes a staggering number of daily transactions. Spreading fixed operating expenses across an enormous number of orders significantly lowers per unit fulfillment costs.
Economies of scale allow passing even more savings down to shoppers. Handling such high order traffic gives flexibility to keep dropping prices further.
Discount Promotions
Routinely offering site-wide sales, free shipping deals, and individual promo codes incentivizes buyers to purchase more. Occasional discounts drive higher purchase activity.
Higher sales volumes then enable renegotiating even cheaper bulk rates. This positive feedback cycle gives leeway for steeper future discounts moving forward.
Providing Additional Value to Customers
Delivering exceptionally low prices satisfies only one customer expectation. To foster loyalty and retention, EzContacts layers on extra membership perks.
Reward Programs
Signing up for an account activates access to their Reward Points program. Customers earn points on purchases which later redeem for site credit towards future orders. Birthday bonuses and referral rewards yield more points too.
Effectively availing a share of sales as redeemable discounts encourages repeat purchases from value-focused buyers.
Free Shipping Guarantee
On every domestic order, EzContacts promises free economy shipping. Eliminating tacked-on shipping fees makes sticking to tight eyecare budgets easier.
They also offer expedited delivery upgrades if needed urgently. But the included standard free shipping provides sufficient convenience for most at no extra cost.
Generous Return Policy
Shopping online raises some uncertainty about getting the perfect fit and feel. To alleviate concerns over mismatched selections, EzContacts offers a "Happiness Guaranteed" return policy.
All lenses ship out eligible for full refunds within 30 days after delivery. This provides ample time to test lenses out or exchange unideal types or prescription powers that may need adjustment.
Ordering with Confidence on a Budget
From leveraging bulk order discounts to minimizing operation expenses, EzContacts strips out unnecessary margins from contact fulfilment. These savings directly translate into consumer savings - hardly surprising why they clinch the title for cheapest contact retailer.
Yet, EzContacts manages to retain stellar quality standards and member rewards programs despite barebones pricing. With this rare balance of affordability and reliability, rely on EzContacts for satisfying contact lens needs without breaking the bank!
Disclaimer: This article is for informational purposes only and does not constitute medical advice. Always consult with a healthcare professional before starting any new treatment regimen.
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